Why Startups Need a Website

After exchanging business cards, I often visit the listed website. Sometimes, I find it strange when a website doesn't exist or is poorly maintained. It makes me wonder if they are even in business. There are other reasons why a website is important.

1. A website is a mirror reflecting a company's image. An easy-to-understand and sophisticated website can convey expertise in its field.

2. It allows people to understand a company's core services. A website that effectively organizes and delivers necessary information can serve as a channel for increasing revenue.

3. A website is a communication channel between a company and its customers. It provides contact information, chat features, and FAQs, enabling customers to resolve questions and inquiries.

4. It helps solidify brand recognition. A company's image is consistently conveyed through its logo, slogan, and website color scheme.

5. A website is a public marketing channel in addition to a company's social media presence. It allows for immediate release of information like announcements, new products, press releases, and news. It plays a role in supporting a company's business activities.

6. A website is a source of information for various institutions, including investors, media outlets, universities, and researchers. Interested parties often use press releases and company websites to find information. Therefore, companies with well-maintained websites can have more opportunities.

Building or developing a website has its challenges.Startup Communityshares resources on outsourcing development or tools for self-development, so please refer to it.